Projects > Installations

99.44% Pure & Other White Lies
99.44% Pure & Other White Lies
Ivory soap, tile adhesive, tile grout
Dimensions variable

"99.44% Pure & Other White Lies," uses Ivory's advertising slogan as a title to address ideas about "whiteness." This project investigates the color white which historically became synonymous with purity and things that are good, addressing the harmful nature of white privilege. Cinder blocks illustrate how these ideas have become systemic structures, while the metaphor of soap eroding symbolizes the washing away of these hateful and dangerous ideologies for a more inclusive, diverse, and equitable society.